An Aura experience for Topshop's Spring Sessions to engage with shoppers and generate content for their social media.
Using facial recognition technology we captured people’s auras as vibrant halos. Our Aura Booth captured ethereal photos of one's personal aura. Once a photo had been captured, our technology applied a colourful halo around the user. Every shot was unique and drew from a full spectrum of colours.
We saw between 50-100 people pass by the booth each hour; providing a magical experience that guaranteed a new found sense of self-discovery with beautiful results. Our Aura Booth, described as "Instagram catnip," provided a fun and self-reflective break for shoppers.