TOMMEE TIPPEE & SEEN
Share your truth
Reflecting on the highs and lows of parenthood with #thetruthis Message Booth activation
Brief
Leading child care brand Tommee Tippee, with Stir London and Seen Displays, staged a live activation at White City Westfield for their 'The Truth Is' campaign.
The campaign seeks to tell the truth about parenthood in order to make the online world a less toxic place for parents by changing the conversation around parenting by addressing and normalising problems.
Idea
Coinciding with Maternal Mental Health Awareness Week, the Tommee Tippee Message Booth offered parents the opportunity to get personal and honestly share the highs and lows of parenthood.
Our Message Booth offered parents the opportunity to get personal, reflect and share the highs and lows of parenthood. It provided a safe space for honest insights and truths to be divulged without judgment with #thetruthis
Results
The videos were used for marketing on Tommee Tippee’s website and social media. The team was thrilled to have authentic content from real parents to use for their content marketing, and to build meaningful connections with them. The stand increased brand awareness in Westfield with over 1000 people passing by.
