NEW BALANCE

Message to My Future Self 

Personalised video content for runners of the London Marathon with New Balance.

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Brief

New Balance wanted to capture the motivation of London Marathon runners in a personal and interactive way which aligned with their My Future Self campaign.

Idea

Runners and supporters were invited to write a message to their future selves, which would be sent to them as a video just before the race to spur them on and remind them of what the race meant to them.

Results

With its personal, inspirational and fun approach, the booth created a safe and private environment for people to share their stories and take a moment to reflect. The activation gave the runners an opportunity to open up and be vulnerable and have a meaningful moment.

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Engaging video experiences for extraordinary events.