NEW BALANCE
Message to My Future Self
Personalised video content for runners of the London Marathon with New Balance.
Brief
New Balance wanted to capture the motivation of London Marathon runners in a personal and interactive way which aligned with their My Future Self campaign.
Idea
Runners and supporters were invited to write a message to their future selves, which would be sent to them as a video just before the race to spur them on and remind them of what the race meant to them.
Results
With its personal, inspirational and fun approach, the booth created a safe and private environment for people to share their stories and take a moment to reflect. The activation gave the runners an opportunity to open up and be vulnerable and have a meaningful moment.
