CASE STUDY: KÉRASTASE
What would you do if you were not afraid of falling?
Kérastase wanted their guests to engage with the Genesis range through a unique video experience that they could share instantly on their Instagram stories whilst at the event. This video experience would also incorporate Kérastase branding and the campaign tagline: #neverfall.
On the Kérastase message booth people were given a 20 second window to write their responses onto the glass with a white chalk pen. Kérastase's question not only led to unique messages being shared as bold video content online; it essentially asked guests to embrace vulnerability and look within themselves: a powerful brand experience which led to guests feeling more connected to the brand as a result.
CASE STUDY: D&AD
“Your doodle is more than just an unproductive drawing”
At Flashmat we link technology, creativity and psychology to create an experience that encourages people to play with and create their own, unique social media content. So we partnered with D&AD for the D&AD creative festival in association with Adobe to combine freedom of expression (via doodling) with cutting-edge technology by taking on the Festival theme of “Shaping the Future”.
During D&AD festival over 550 people experienced the Doodle sketch Booth. Over 150 doodle’s were shared across Instagram making it one of the most attractive stands of the festival, with a reach of over 200k.
CASE STUDY: NEW BALANCE
Message to My Future Self
For New Balance's 'My Future Self' campaign, a video message booth was the perfect way to capture the motivation and excitement of the London Marathon 2017 runners!
The booth welcomed runners and supporters to write a message to their future selves. Their personalised video was emailed to them instantly and again on the morning of the marathon to spur them on and remind them of what the race meant to them.
With it’s personal, inspirational and fun approach, the booth created a safe and private environment for people to share their stories and take a moment from the noise to reflect.