L'ORÉAL STEAMPOD

Before & After

Transformational effects with a Before & After video shoot for L'Oréal SteamPod. 

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Brief

A live social-led video editing activation to capture before and after clips of hair salon influencers, using the new SteamPod 3.0.

Idea

We immersed guests in their own video shoots – intending to mimic that personal one-on-one experience when you visit a salon. The before and after video clips were merged to create beautiful, branded video clips that could be shared instantly on social media.

Results

Top hair salon influencers shared their videos of their before and after creations on their Instagram stories and grids immediately, achieving a hyper-relevant reach of the new product. Both hair artists and salons could share the content.

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Engaging video experiences for extraordinary events.