CASE STUDY: CLINIQUE MEN
Clinique Men at GQ
To celebrate GQ’s 30th Anniversary, Clinique and GQ teamed up for the launch of Clinique for men’s new Super Energizer range. The range centres around three key grooming tips: to cleanse, moisturise and revive tired eyes. We collaborated with Creative Styling agency and Clinique to recreate the striking neon branding featured on their digital campaign, with a LIVE light writing setup.
The event welcomed models, influencers and industry experts to engage with the brand and new products. Guests could also create their own personalised neon photos at our light writing station. They entered a dark lit box where they were greeted by a sleek photo booth setup and host who handed them a neon orange torch. They could draw freely, to create their luminous shapes.
Our next generation photo booth, with built-in DSLR camera and studio flash, captured the neon strokes emitted from the light pens to create a cool effect. Each person’s photo was unique with bright orange shapes and could be emailed, shared and printed instantly.
Neon effects with light writing are ideal for brands and events to add some excitement and curiosity!