CLINIQUE MEN AT GQ

Neon shapes with Clinique

Painting the sky neon with Light Writing to celebrate GQ's 30th Anniversary with Clinique for men. 

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Flashmat Light Drawing Photo booth Clinique
Flashmat Light Drawing Photo booth Clinique
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Brief

To celebrate GQ’s 30th Anniversary, Clinique and GQ teamed up for the launch of Clinique For Men’s new Super Energizer range. The range centres around three key grooming tips: to cleanse, moisturise and revive tired eyes. We collaborated with Creative Styling agency and Clinique to recreate the striking neon branding featured on their digital campaign.

Idea

Guests created their own personalised neon photos at our light writing station. They entered a dark box where they were greeted by a sleek photo setup and host who handed them a neon orange torch. They could draw freely to create their luminous shapes, or collaborate with others to be surrounded by magical auras.

Results

The event welcomed models, influencers and industry experts to engage with the brand and new products. In our photo booth, with built-in DSLR camera and studio flash, they captured the neon strokes emitted from the light pens to create a cool effect. Each person’s photo was unique with bright orange shapes and could be emailed, shared and printed instantly.

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Engaging photo experiences for extraordinary events.