CASE STUDY: RALPH LAUREN
Tie dye makes
Ralph Lauren took a trippy departure from the norm for their #PoloRLstyle. The brand was giving their customers the opportunity to drape themselves into the swirly tie-dye and boldly hued basics as part of their Polo Ralph Lauren tie-dye campaign collection at their pop-up store in Selfridges in Oxford Street London.
The Aura installation was huge success – it ran over 30 days with over 2,100 guests having their aura read and read on-line of >300k. A great number left with smiles on their faces and a sense of positivity!
CASE STUDY: TANQUERAY
Discover your Tanqueray flavour
Taste a cocktail based on your personal aura.
The Aura Room created a comfortable setting for some exciting aura photography to take place. Guests could decipher the meaning of their auras to find out which flavours and botanicals corresponded to their unique halos to make their personalised cocktail. Yum!
Over 2,500 gin-lovers visited The Aura Room at the Tanqueray Townhouse!